The Fashion Handbook (Media Practice)
Editorial Reviews
Book Description
The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industries structure and core skills, as well as offering advice on real working practices and providing information about careers and training.
Tracing the development of the fashion industry the book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.
The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognized academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.
The Fashion Handbook includes:
* a unique and wide overview of the fashion industry
* chapters on specialist topics
* contributions from recognized experts in both academia and the fashion industry
* expert advice on careers in fashion retailing.
A must for all students of the fashion world.
About the Author
Tim Jackson is a Principal Lecturer at The London College of Fashion specializing in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media.
David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion; having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.
The Fashion Handbook (Media Practice),Tim Jackson,David Shaw,Routledge,0415255805,Fashion,Mass Media - General,Performing Arts,Performing Arts/Dance,Television - General,Communication Studies
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