The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
Editorial Reviews
Byron Ferris, Communication Arts, Design Annual 1999
Bowen's advice is reality-based, kick-from-behind writing. In addition to clear commentary about marketing methods, it provides checklists and documentation systems, sample proposals, contracts, correspondence examples, phone contact scripts and questions to ask prospective clients--all of the language of successful marketing. Putting her ideas into effect can give you the presence of a fully professional designer in the target client's mind. She also talks strongly about the need for good account management, after you've hooked a good client, and the pleasure of ongoing projects.
There are interviews with working designers from the design jungles of New York and California and conversations with smaller market places across the nationabout marketing as a state of mind to suit your preferred workplace. A color section of the book pictures some pretty self-promotion pieces, mostly mail out tchotchkes. All of these self-promotion packages are joyfully colorful and playful.
Creative Marketing is itself a useful package of helpful advice about a vital part of the graphic designer's business plans and a life of creative well-being.
Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:
* Developing and implementing a marketing plan
* Researching prospective clients
* Creating effective marketing materials
* Cold calling and follow-ups
* Effective communication
* Dressing for success
* Resumes, cover letters, and portfolios
* Proposals, bids, and contracts
* Keeping good clients-account management
Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients,Linda Cooper Bowen,John Wiley & Sons,0471293148,Advertising & Promotion,Art,Art & Art Instruction,Commercial art,Computer Books: Desktop Publish,Design - General,Graphic Arts - General,Graphic Design,Marketing,Marketing - General,United States,Architecture / Design & Drafting,Sales & marketing
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