The Organizational Complex : Architecture, Media, and Corporate Space
Editorial Reviews
Review
"The breadth of Martin's research...offers a contemporary rereading of mid-century corporate office building architecture..." -- Ashley Schafer, Harvard Design Magazine
"This is an excellent contribution to the field." -- Edward Robbins, The Architectural Review
Book Description
The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.
In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively.
Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.
The Organizational Complex : Architecture, Media, and Corporate Space
The Organizational Complex : Architecture, Media, and Corporate Space,Reinhold Martin,The MIT Press,0262134268,20th century,Architecture,Architecture and society,Commercial Buildings Architecture,Commercial buildings,Communication systems,History,History - General,Public, Commercial, or Industrial Buildings,Sociology Of Architecture,U.S. Architecture - General,United States,Architecture / Criticism
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