Editorial Reviews
Book Description
How to master the complexities of effective writing in design practice. Written and oral communication play a vital role in advancing design professionals' careers, yet few design schools offer training. Kliment spells out the various end-products of writing that professionals need, including marketing and promotion materials; reports and project communication with clients, staff, consultants, and public agencies; and writing for publication in print and electronic formats, as well as oral presentations. He presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of design practice.
Special features:
* Principles of writing for impact
* Tips for students
* The spoken presentation
* Going online
* Layout and style dos and don'ts
* Writing for an international market
Card catalog description
Written and oral communication play a vital role in advancing the careers of design professionals (and students), yet few resources exist to help you improve your skills. Writing for Design Professionals is the only hands-on guide to mastering the complexities of effective writing in professional practice. It explains the principles of writing for impact, illustrated by realistic examples. Through dozens of samples and exercises, you will learn how to compose all the end-products of writing you need, including a firm's marketing or promotion materials; responses to RfPs; communications about projects with clients, staff, consultants, and public agencies; and writing for publication. The book considers both print and electronic formats, such as sending e-mail and the development of Web sites, as well as oral presentations.
Writing for Design Professionals : A Guide to Writing Successful Proposals, Letters, Brochures, Portfolios, Reports, Presentations, and Job Applications
Writing for Design Professionals : A Guide to Writing Successful Proposals, Letters, Brochures, Portfolios, Reports, Presentations, and Job Applications,Stephen A. Kliment,W. W. Norton & Company,0393730263,Architectural Practice,Architectural services marketi,Architectural services marketing,Architecture,Business Writing,Composition & Creative Writing - Nonfiction,Design services,Engineering services marketing,General,Marketing,Reference,United States,Written Communication In Business,Industrial / Commercial Art & Design,Interior design,Landscape art & architecture,Writing & editing guides,Writing skills
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