XXX : The Power of Sex in Contemporary Design (Graphic Design)
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Book Description
Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic.
This arresting volume shows how top graphic designers have leveraged the universal notion of sex to create attention-grabbing yet high-quality artistic work. Covering every medium, from print to the Web, Sex Graphics showcases images that incorporate sex in ways that range from subtle to clever to shocking. Some images hint at the act of sex itself; others flirt with humorous stereotypes. Some exude romantic overtones, and others, erotic ones. Some speak to adults, others to teens.
Taken together, this alluring collection underscores that-with skill and finesse-sex can play a powerful and positive role in the creation of compelling graphic designs.
Joshua Berger is a founding partner of Plazm Media, an award-winning design and communications agency based in Portland, Oregon. Plazm's projects include the relaunch of swimwear giant Jantzen and the global advertising campaign for Star Wars, Episode II: Attack of the Clones.
XXX : The Power of Sex in Contemporary Design (Graphic Design),Joshua Berger,Sarah Dougher,Plazm,Rockport Publishers,1564969479,20th century,Art,Commercial art,General,Graphic Arts - General,Graphic arts,History,Sex in art,Technology & Industrial Arts,United States
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