Editorial Reviews
Book Description
Praise for Master the Media to Attract Your Ideal Clients
"This book is a marketing masterpiece. It should be required reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America, Inc.
"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management
"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future
"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling
"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
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A practical guide for financial professionals who want to better utilize the media to reach their clients
Master the Media to Attract Your Ideal Clients will help financial professionals become media experts and then show them how to leverage their media visibility to reach the most ideal clients. This book skillfully outlines the key steps necessary to work with the media, become more visible, and attract clients without incurring any expenses. It also offers valuable tips on becoming a household name in one¿s community as well as how to research and develop relationships with local and national media. Filled with in-depth insight and expert advice, Master the Media to Attract Your Ideal Clients is a valuable resource for any financialservices professional or any company looking to increase their client base.
Derrick Kinney (Arlington, TX) has been recognized as the "most visible" financial advisor at the national investment firm he¿s affiliated with, having appeared in the media more often than any of the company¿s other 10,000 advisors. In addition to his own planning practice, Kinney runs Palladium Media Consulting, Inc., which advises financial professionals across the country on how better to position themselves as experts available to the media.
--This text refers to the
Digital
edition.
Master the Media to Attract Your Ideal Clients : A Personal Marketing System for Financial Professionals
Master the Media to Attract Your Ideal Clients : A Personal Marketing System for Financial Professionals,Derrick Kinney,John Wiley & Sons,0471482560,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Finance,Finance,Financial Economics (General),Financial planners,Marketing,Marketing - General,Personal Finance - General,Business & Economics / General,Business & Management
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