Editorial Reviews
Book Description
The acknowledged bible on investor relations
Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.
BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.
The publisher, John Wiley & Sons
Provides marketing plans and step-by-step examples that communications professionals can adapt to their needs. Shows professionals how to attract the capital they need from the global pool of sources in an increasingly competitive marketplace. This book contains everything corporate officers need to control the day-to-day mechanics of investor relations--to get and keep shareholders and effectively compete for capital.
New Dimensions in Investor Relations : Competing for Capital in the 21st Century (Wiley Frontiers in Finance),Bruce W. Marcus,Sherwood Lee Wallace,Wiley,0471141534,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate Finance,Corporations,Finance,Investments & Securities - General,Investor relations,Leadership,Budgeting & financial management,Business & Economics / Finance,Business competition
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