Intangible Assets (Oxford Management Readers)
Intangible Assets (Oxford Management Readers)
Editorial Reviews
Book Description
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively
achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.
Intangible Assets (Oxford Management Readers),John Hand,Baruch Lev,Oxford University Press, USA,0199256942,Accounting - Financial,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Industries - General,Intangible property,Intellectual capital,Investments & Securities - General,Management,Budgeting & financial management,Business & Economics / Investments & Securities,Finance | Investments
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Book Details
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