International Marketing: With International Update 2000 (Dryden Press Series in Marketing)
International Marketing: With International Update 2000 (Dryden Press Series in Marketing)
Editorial Reviews
Book Description
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
--This text refers to the
Hardcover
edition.
International Marketing: With International Update 2000 (Dryden Press Series in Marketing),Michael R. Czinkota,Ilkha A. Ronkainen,Dryden Press,0030244013,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,International - Marketing,International Marketing,Marketing - General
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Book Details
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