Principles Of Advertising: A Global Perspective

Principles Of Advertising: A Global Perspective

Editorial Reviews
Susan K. Jones, MSJ, Professor of Marketing, Ferris State University
"Fresh, timely, and highly readable. . . WILL PROVIDE STUDENTS WITH A VERY COMPREHENSIVE INTRODUCTION to the dynamic world of advertising." --This text refers to the Hardcover edition.

Tim Beal, PhD, Senior Lecturer, School of Marketing and International Business, Victoria University of Wellington, New Zealand
"A TEXTBOOK WHICH IS PACKED WITH EXAMPLES FROM AROUND THE WORLD." --This text refers to the Hardcover edition.

Principles Of Advertising: A Global Perspective

Principles Of Advertising: A Global Perspective,Monle Lee,Carla Johnson,Haworth Press,0789023008,Advertising,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Media studies

Book Details:

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Book Details

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