The Customer Management Scorecard: Managing CRM for Profit

The Customer Management Scorecard: Managing CRM for Profit

Editorial Reviews
Andrew Hartley, Managing Director, Kleinwort Capital Limited
"An independent, authoritative guide to the common issue we all have to face -- tailoring the organization to the customer."

Review
"This book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas." -- Professor Derek Holder, Managing Director, Institute of Direct Marketing

The Customer Management Scorecard: Managing CRM for Profit

The Customer Management Scorecard: Managing CRM for Profit,Neil Woodcock,Bryan Foss,Merlin Stone,Kogan Page,0749438959,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Customer relations,Finance,Management,Management - General,Sales & Selling - Management,Business & Economics / Marketing / General,Business & Economics / Sales & Selling,Business & Economics/Customer Service,Business & Economics/Finance,Business & Economics/Marketing - General,Customer services,Public relations

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Book Details

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