BANKING ON RELATIONSHIPS

BANKING ON RELATIONSHIPS

Editorial Reviews
Book Description
In today's crowded banking industry, the key to competitiveadvantage lies in personalized customer service. Banking OnRelationships provides 10 market-proven operating principlesfor banks to create mutually beneficial relationships with customersat every touch point-;marketing, sales, customer service,and field support. As aggressive competition and strictcost-cutting initiatives combine to make customer retentionmore difficult than ever, the book's focus on integrating people,process, and technology is both valuable and unique.

About the Author

Paul Siegel (New York, NY) is the chairman and CEO of The Globecon Group, a 23-year-old professional development company serving more than 350 leading global wholesale financial institutions.

Banking on Relationships,Paul Siegel,McGraw-Hill,0071438904,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Banking,Business & Economics / Finance,Management & management techniques

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Book Details

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