Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns

brand slam: an in-depth look at the remarkable concepts and creative teams behind some of the world's most ingenious brand recognition campaigns

more information about Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns

Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns

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Book Description
A wake-up call for CEOs and product managers alike, Delano debunks overwrought strategic planning and loads your bases for the chance at a brand slam hit out of the marketing ballpark. Case studies and personal experience round out this remarkable call to action.

Book Info
(Lebhar-Friedman Books) Creates a blueprint for latching onto bold ideas to create a 'brand slam,' like the one created by Walt Disney. Relates the author's personal style of marketing, with the flair of thinkers like Bijan and Ermeril Legasse, and the marketing campaigns of unique brandmaking companies like Volkswagon and Bag&Olufsen. For marketing professionals.

Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns,Frank Delano,Lebhar-Friedman Books,0867308478,Advertising,Brand name products,Business & Economics,Business/Economics,Finance,International - Marketing

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Book Details

Book Details

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