How to Open and Run a Successful Restaurant

How to Open and Run a Successful Restaurant

Editorial Reviews
Book Description
If you're thinking of opening a restaurant, you have a lot on your plate!

Dig into this comprehensive guide from successful restaurateur and author Christopher Egerton-Thomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, How to Open and Run a Successful Restaurant, Third Edition gives you the essential information to do it right.

The Third Edition of the celebrated soup-to-nuts classic is updated for today's competitive marketplace and features an expanded examination of the franchise system, in-depth discussions on customer relations, and a wealth of information on staff training-one of the most important ingredients for success. It covers:

Guidance on financing, taxes, insurance, health and safety, legal issues, and more
Marketing research, including evaluating local competition to refine your concept
Evaluating franchise opportunities-the pros and cons of going with an established concept
Effective staff training-both initial and ongoing
The "feel-good factor"-that intangible quality that keeps customers coming back for more

All this proven, practical guidance is served up in Christopher Egerton-Thomas's flavorful style and seasoned generously with real-life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must-read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.

From the Back Cover
Thinking about opening your own restaurant? Well, if you've got the will, this book shows you the way! This book is for anyone about to take the big leap into becoming an independent restaurant owner. In it successful restaurateur Christopher Egerton-Thomas tells you everything he knows about starting and running a successful restaurant-from coming up with a winning concept, choosing a location, and equipping a kitchen, to designing the menu, decorating the dining room, and managing a staff. Egerton-Thomas, who is also an accomplished author and journalist, spices up his coverage with a piquant bouquet of anecdotes and restaurant lore from around the world that are as entertaining as they are instructive. The celebrated soup-to-nuts guide to starting and running a successful restaurant, now updated and expanded for the 1990s Expert guidance on financing, market research, taxes, insurance, managing a staff, health and safety, legal aspects, and much more How to survive tough times by anticipating and solving problems before they occur How to gain a competitive edge with superior customer service New to this edition: customer expectations; selling the wine list; responsibilities of serving alcohol; kitchen staffing; a glossary of wine terms; international menu vocabularies; and more --This text refers to an out of print or unavailable edition of this title.

How to Open and Run a Successful Restaurant

How to Open and Run a Successful Restaurant,Christopher Egerton-Thomas,Wiley,0471698741,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Industries - Hospitality, Travel & Tourism,Restaurant management,Small Business - General,Small Business/Entrepreneurship,Business & Economics / Hospitality, Travel & Tourism,Hotel & catering trades,Management & management techniques

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