Charles Schwab : How One Company Beat Wall Street and Reinvented the Brokerage Industry
Editorial Reviews
Review
"a sharp, sometimes brutal and frequently entertaining book.... For investors, entrepreneurs and students of business, it is simply a good read." (The Financial Times, November 8, 2002)
--This text refers to the
Hardcover
edition.
Book Description
Schwab's revolutionary approach to success in the face of adversity
Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.
Charles Schwab : How One Company Beat Wall Street and Reinvented the Brokerage Industry
Charles Schwab : How One Company Beat Wall Street and Reinvented the Brokerage Industry,John Kador,Wiley,0471660582,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - General,Finance,History Of Specific Companies,Investment Finance,Investments & Securities - Stocks,Business & Economics / Finance,Finance & Accounting
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