International Business (The Kent Series in Management)
Editorial Reviews
Book Description
It seems clear that the business world of today is no longer limited by national boundaries and that organizations need a global perspective if they are to survive and prosper in this international environment. Many organizations will succeed or fail on the basis of their ability to deal with this dynamic environment. The aim of this books is to help prepare students to function more effectively in a world made substantially more complex by teh shrinking globe.
Managing virtually any business in the 21st century presupposes international interactions. This is true for the small manufacturer who purchases foreign materials and employs immigrant workers; it is true for the large global organization that views the world as both its market and its source of supply; it is true for all the various organizations between these two ends of the structural spectrum.
Universities and colleges have been responding to the increasing global business environment by internationalizing their curricula. Many courses are now offered that deal not only with international business in general, but also with more specialized areas such as international marketing, international finance or international accounting.
This book provides a combination of content, format and style that will stimulate learning and interest in the complex and dynamic field of international business.
--This text refers to the
Paperback
edition.
About the Author
Betty Jane Punnett is a native of St Vincent and the Grenadines in the Caribbean. She has lived and worked for extended periods in the CAribbean itself, the United States and Canada. She currently teaches international business and management at the University of the West Indies.
Dr Punnett's extensive international interests are illustrated by her research and teaching activities. Her past research has covered the FAr East (China and Japan), the CAribbean, Europe and North America. She has taught in Canada, China, Ireland and the United States, and she has participated in management development programmes involving South Asian countries.
David A. Ricks is a Distinguished Professor of International Business at Thunderbird -- the American Graduate School of International Management. He is also editor-in-chief for the Journal of International Management. Previously he taught at the Ohio State University and at the University of South Carolina where he served as the director of faculty deveelopment in international business and as acting director of the Masters of International Busines Studies Program.
He has served both the Academy of Management and the Academy of International Business in many capacities, most notably as chair of the International Division of the Academy of Management and as the treasurer of the Academy of International Business. He is a fellow of the latter Academy. --This text refers to the Paperback edition.
International Business (The Kent Series in Management),Betty Jane Punnett,David A. Ricks,Pws Pub Co,0534922473,Business / Economics / Finance,Business/Economics,Finance,International Business Administration,International business enterpr,International business enterprises,Management
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