Retail Product Management Buying and Merchandising
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Book Description
There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.
With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing.
Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.
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A text for anyone studying retail product management or buying and merchandising at degree level. It covers all retail operations, from stock level management, through allocation of outlet space for products, to Digital TV shopping.
--This text refers to the
Digital
edition.
Retail Product Management Buying and Merchandising
Retail Product Management Buying and Merchandising,Rosemar Varley,Routledge,0415327156,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Industries - Retailing,Management,Marketing - Product Management,Product management,Retail trade,Business & Management
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