Risk Issues and Crisis Management (PR in Practice S.)
Editorial Reviews
Book Description
In today's environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and an increasingly intrusive news media. This is particularly crucial when things go wrong--when crises are handled badly they can cause severe damage to an organization's reputation, sales, profitability and share price.Risk Issues And Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimal damage and disruption. The book includes examples, case studies and models to show how complex crises have been handled in practice, including both successful and unsuccessful campaigns.
From the Publisher
Judy Larkin and Michael Regester draw on 30 years experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They run their own consultant firm Regester Larkin.
Risk Issues and Crisis Management (PR in Practice S.)
Risk Issues and Crisis Management (PR in Practice S.),Michael Regester,Judy Larkin,Kogan Page,0749436352,Business & Economics,Business / Economics / Finance,Business/Economics,Finance,Insurance - Risk Assessment & Management,Public relations,Risk assessment & analysis for business
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