Women in Public Relations: How Gender Influences Practice
Editorial Reviews
Review
"This book eloquently addresses one of the significant challenges to the public relations industry: namely, whether PR can become a profession where individual talents are perceived independently of gender. No thoughtful discussion of the public relations industry can proceed without examining the feminization of the workforce. Younger practitioners and students preparing to enter the field will find it to be a useful guide in showing them what to expect, be they women or men. Public relations managers also will find the book to be quite useful in helping them to achieve the more androgynous work style the authors rightly advocate. Relevant and timely." --John Beardsley, APR, Chairman and CEO, Padilla Speer Beardsley Inc., Minneapolis, MN
"Grunig, Toth, and Hon have produced an authoritative synthesis of the vast body of knowledge related to gender issues in public relations practice. Summarizing almost two decades of serious scholarly inquiry, the book will undoubtedly instigate much discussion and debate, and will perhaps even lead to structural changes in the industry. It is a 'must read' for educators and practitioners, both female and male. It could also be used as the basis for a graduate research seminar, or as supplemental reading in both undergraduate and graduate courses that address gender issues. This is an outstanding work on a topic that deserves, but seldom receives, scholarly discourse rather than polemic prose." --Glen M. Broom, PhD, School of Communication, San Diego State University
"Three highly respected professionals have conducted extensive research, combined it with their own personal experience in the field, and developed a 'must-read' text. I challenge the old guard to read this book and let it move you--us--to a way of practice that transcends old habits and stereotypes. What messages are our organizations or departments sending to female employees, clients, and the public? We must become part of the movement toward a solution. This volume addresses a growing issue, as 80% of current PR students are women, and women outnumber men 10 to 1 in PRSSA. It will provoke rich discussion and is an engaging read. I enthusiastically recommend it to students and practicing professionals alike." --Patrick Jackson, APR, Fellow PRSA, Senior Counsel, Jackson Jackson & Wagner, Exeter, NH
Women in Public Relations: How Gender Influences Practice,Larissa A. Grunig,Elizabeth Lance Toth,Linda Childers Hon,The Guilford Press,1572306262,Business & Economics,Business / Economics / Finance,Business/Economics,Public Relations,Sex role in the work environme,Sex role in the work environment,Women & Business,Women In Management,Women's Studies - General,Business & Economics / Public Relations,Social research & statistics,Women's studies
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