New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage

New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage

Editorial Reviews
Book Description
Forward-thinking companies are focusing their attention on knowledge, that insubstantial asset which is recognised as a key competitive capability in the new economy. Yet despite the mantra that knowledge is '700eople, 200rocess and 10% technology', too much emphasis is still placed on technical aspects of knowledge management by firms embarking on initiatives in this area. Zooming in on a critical issue, this new title in the groundbreaking New Economy Excellence series helps managers to consistently reap competitive benefits by understanding the nature of knowledge and how to make the most of it in the ultra-competitive e-world.

Other titles in the New Economy Excellence series include:

New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354

From the Inside Flap
Peter Drucker said, 'the truly revolutionary impact of the Information Revolution is not artificial intelligence, information, or the effect of computers and data processing on decision-making, policy-making or strategy. The key to continued growth and leadership in the New Economy is not the electronics of computers but the cognitive skills of the "knowledge workers".'

Under increasing competitive pressures and a need to gain and sustain competitive advantage, many organisations are focusing their attention on managing knowledge. Key takeaways from this book include the ability to:

• understand the nature of knowledge located in an organisation
• discriminate between information and knowledge
• understand the process of knowledge transfer, using internet and technology infrastructure as a powerful facilitator
• institutionalise trust throughout an organisation
• make the most of the e-world in which we live, to gain and sustain competitive advantage

New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage,Sultan Kermally,John Wiley & Sons,0471499633,Business & Economics,Business / Economics / Finance,Business/Economics,Economics - General,Electronic commerce,Information Management,Internet marketing,Knowledge management,Management - General,Business & Economics / Economic History,Business & Management,Business strategy,Internet

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Book Details

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