Product-Line Performance Evaluation Systems for Financial Depositories
Product-Line Performance Evaluation Systems for Financial Depositories
Editorial Reviews
Book Description
The test of any performance system is how well it affects behavior. The systems described herein have a profound impact on the behavior of managers throughout financial depositories in areas such as origination, servicing and brokerage product-line operating units, deposit-gathering branches, portfolio managers, and origination sales offices. Also included is a system to evaluate local marketing and promotion campaigns. The theory behind the systems is explained along with a description of how they are developed and implemented.
About the Author
KENNETH J. THYGERSON is Professor of Finance at California State University, San Bernadino and a principal in the consulting firm, KTV Associates.
Product-Line Performance Evaluation Systems for Financial Depositories,Kenneth J. Thygerson,Quorum Books,1567201040,Bank marketing,Banks & Banking,Business / Economics / Finance,Business/Economics,Evaluation,Finance,Financial Institutions,Financial services industry,Marketing,United States,Business & Economics / Finance
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