Editorial Reviews
Review
“...With audience studies predominantly studying women, a study showing how patriarchal mechanisms operate through emotion and sociality amongst male audiences is very welcome. Another achievement of Derne's book is his participant observation of filmgoing itself; certainly the first such effort in India. He shows how cinema audiences interact with the film screen in India: the shouting and cheering are crucial the male experience of film.”–
“Cinema is such an important industry and cultural influence in India that studies of films and audiences are almost irresistibly intriguing. It is valuable and interesting to get informed opinions about this field of life. Steve Derne's ethnographics study Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India is no exception....[v]ery enlightning and instructive.”–
“In addition to its cultural insights, the study adds to the growing body of research that emphasizes the diversity of Indian ways of thinking, especially how Indian men balance alternative notions with mainstream traditions.”–
Book Description
Men in India are attracted to Hindi films partly because of their attraction to depictions of "modern" lifestyles. Derne argues that films help men handle their ambivalence about modernity by rooting their sense of "Indianness" in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences.
Movies, Masculinity, and Modernity : An Ethnography of Men's Filmgoing in India (Contributions in Sociology)
Movies, Masculinity, and Modernity : An Ethnography of Men's Filmgoing in India (Contributions in Sociology),Steve Derne,Greenwood Press,0313312877,Ethnic Studies - General,Film & Video - General,Film & Video - History & Criticism,India,Men's Studies - General,Men's Studies - Masculinity,Motion Pictures (Specific Aspects),Motion picture audiences,Motion pictures,Motion pictures and men,Pop Arts / Pop Culture,Social Science,Social aspects,Sociology,Sociology Of Men,Social Science / Sociology / General
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