Marketing

marketing

more information about Marketing

Marketing

Editorial Reviews
Book Description
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. --This text refers to the Paperback edition.

Marketing,Michael J. Etzel,William J. Stanton,Mcgraw-Hill College,007061038X,Business & Economics,Business/Economics,Finance

Book Details:

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Book Details

Book Details

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