Marketing Heritage : Archaeology and the Consumption of the Past
Marketing Heritage : Archaeology and the Consumption of the Past
Editorial Reviews
Book Description
Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.
Marketing Heritage : Archaeology and the Consumption of the Past,Rowan Yorke,AltaMira Press,0759103410,Archaeology,Archaeology / Anthropology,Business & Economics,Business/Economics,Cultural property,Excavations (Archaeology),Finance,Heritage tourism,Industries - General,Interpretive programs,Protection,Sales & marketing,Social Science / Archaeology,Tourism industry
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