Editorial Reviews
Book Description
This completely updated edition offers three new chapters that make this text an excellent resource for those entering the field of retail buying and merchandising. The new chapters include: Buying for Discount Operations. A complete presentation on how professional purchasers for such companies as Target and Wal-Mart plan their purchasing strategies and execute their buying plans. Consumer Analysis. The importance of the consumer in the buyer's decision-making process is discussed as well as the ways in which retail operations analyze customer demand. Wholesale Purchasing on the Internet. In addition to visiting the wholesale markets in the pursuit of new merchandise, many retail buyers are using the Internet as an additional means of product procurement. The concept of professional online purchasing is completely explored in this new chapter. Included with this text is a DVD containing a two part production providing an onsite view of purchasing, planning, and buying. The video progresses from the stages of a buyer planning a purchase, through the buyer visiting the wholesale market, featuring many of the stops he/she makes in finalizing his/her purchase. The footage for the DVD was created in various buyers' premises including a New York City garment center, a residential buying office, in showrooms, and other real-life settings.
Book Info
(Pearson Education) Focuses on new information, bringing the buyer's role up to date. Includes new features such as a totally revised glossary, new visuals, ancillary materials that enhance the material in the text, and explorations of how the buyer addresses purchasing for the Internet, catalogs and home shopping networks. Previous edition not cited. DLC: Purchasing.
--This text refers to an out of print or unavailable edition of this title.
Retail Buying (7th Edition)
Retail Buying (7th Edition),Jay Diamond,Gerald Pintel,Prentice Hall,0131181289,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Retailing,Purchasing,Purchasing & Buying,Retail Management,Business & Economics / Retailing
Book Details:
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